🚀 Status: Building MVP — April 2026. Goal: Ship free tier first, paid features later.
Gift-giving is broken in both directions. Givers waste money on wrong sizes, outdated interests, and duplicate items. Recipients fake gratitude for gifts that miss the mark. Parents struggle to communicate evolving needs — clothing sizes change, interests shift, and "another toy" rarely helps.
Current solutions fail because they're too prescriptive (wishlists with out-of-stock items), too impersonal (just asking "what do you want?"), or too fragmented (Amazon lists that can't be pulled together and don't include sizes or general ideas).
The gap: No one has built a flexible, relationship-centered gift intelligence layer with granular privacy controls, multi-contributor profiles, and shareable links that work for any occasion.
Gift Helper is a quietly intelligent gift profile system. Users create profiles for the people they love — capturing sizes, interests, links, and inspiration — then share those profiles with trusted gift-givers on demand, with full control over who sees what.
Elevator pitch: "Your gift-giving assistant. Quietly sitting in the background, collecting interests, ideas, and sizes on the people you love most."
Key differentiator: Combines five data types (sizes, color/character preferences, exact item links, general ideas, inspiration board) with field-level privacy controls and multi-contributor profile management.
| Tier | Price | What You Get |
|---|---|---|
| Anonymous | Free | One-time shareable list, nothing saves |
| Free Account | Free | Save profiles, shareable links, basic reminders |
| Premium Monthly | ~$3-5/month | Privacy groups, field-level visibility, QR codes, event invitations |
| Premium Annual | ~$25-30/year | All Premium features — discounted for full year of birthdays |
Key decision: Users can subscribe monthly for one big party then cancel — that's acceptable expected churn. Private fields become locked (not deleted) on cancellation to preserve data and incentivize re-subscribing.